Cookie Policy
Cookie Policy
Last updated: 24 February 2026
This Cookie Policy explains how The Vanderbilt Portfolio AG (“we”, “us”, “our”) uses cookies and similar tracking technologies on zugeconomy.com (the “Site”). It should be read alongside our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners about how their sites are used. Cookies may be “first-party” (set by us directly) or “third-party” (set by third-party services we use).
Similar technologies include web beacons (also called pixel tags or clear GIFs), local storage, and session storage. This policy covers all such technologies collectively.
The Four Categories of Cookies We Use
We classify all cookies on this Site into four categories, following the framework of the Swiss FADP, the EU ePrivacy Directive, and the GDPR:
Category 1: Strictly Necessary Cookies
These cookies are essential for the Site to function and cannot be switched off in our systems. They are typically set in response to actions you take, such as adjusting your cookie preferences or navigating between pages.
These cookies do not require your consent under applicable law because they are strictly necessary for the provision of the service you have requested.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent | zugeconomy.com | Stores your cookie preference selection | 12 months |
Category 2: Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Site. They help us understand which pages are most and least popular and how visitors move around the Site. All information collected is aggregated and therefore anonymised.
These cookies require your consent.
Google Analytics (provided by Google Ireland Limited)
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| ga[ID] | Stores and counts page views | 2 years |
| _gid | Distinguishes users | 24 hours |
| _gat | Throttles request rate | 1 minute |
Google Analytics collects information about how visitors use the Site, including pages visited, time spent, and referring sources. We use this data in aggregated form to improve the Site. IP addresses are anonymised before transmission to Google.
Google’s privacy policy: https://policies.google.com/privacy Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
Category 3: Advertising and Targeting Cookies
These cookies are set through the Site by our advertising partners (primarily Google Ad Manager). They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.
These cookies require your consent. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
Google Ad Manager (provided by Google Ireland Limited)
| Cookie Name | Purpose | Duration |
|---|---|---|
| IDE | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads in order to measure the efficacy of an advertisement | 2 years |
| DSID | Identifies a signed-in user on non-Google sites and remembers whether the user has agreed to ad personalisation | 2 weeks |
| RUL | Counts and measures conversions from ads served by Google DoubleClick | 9 months |
| test_cookie | Checks if the user’s browser supports cookies | 15 minutes |
Google’s advertising privacy controls: https://adssettings.google.com Google’s advertising policy: https://policies.google.com/technologies/ads
Category 4: Functional Cookies
These cookies enable the Site to provide enhanced functionality and personalisation, such as remembering your display preferences. They may be set by us or by third-party providers whose services we have added to our pages.
These cookies require your consent.
At present, we do not use functional cookies beyond those listed in other categories. This section will be updated if additional functional cookies are deployed.
Managing Your Cookie Preferences
Cookie Preference Centre You can manage your cookie preferences at any time by clicking the cookie settings link in the footer of the Site. You can choose to accept or reject analytics, advertising, and functional cookies while keeping strictly necessary cookies active.
Browser Settings Most browsers allow you to refuse or delete cookies through their settings. Please note that if you disable cookies, some features of the Site may not function correctly. Instructions for major browsers:
- Chrome: chrome://settings/cookies
- Firefox: about:preferences#privacy
- Safari: Preferences > Privacy
- Edge: Settings > Cookies and site permissions
Opt-Out Tools
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Google Ad personalisation: https://adssettings.google.com
- Network Advertising Initiative opt-out: https://optout.networkadvertising.org
- Digital Advertising Alliance opt-out: https://optout.aboutads.info
Changes to This Cookie Policy
We may update this Cookie Policy from time to time as we add or modify the technologies we use. The date at the top of this page reflects the most recent update. We encourage you to review this page periodically.
Contact
For questions about our use of cookies: [email protected]
The Vanderbilt Portfolio AG, Zurich, Switzerland